Unlock the Magic of Roses - Celebrate Rose Awareness Week 2025

Celebrate Rose Awareness Week 2025 by rediscovering the timeless beauty and everyday magic of roses. From their rich history and endless varieties to sustainable practices and easy care tips, roses offer more than elegance, they bring calm, resilience, and joy to daily life. Explore creative ways to enjoy roses, learn why florists love them, and find handpicked bouquets designed to inspire and uplift every season. (June 2025 - 2 minute read)

Roses are a daily staple in our floral ingredients. Each single rose holds a quiet kind of magic, elegant, timeless, and full of stories. Often overlooked in passing, a closer look reveals a world of wonder in each delicate petal and captivating fragrance. This Rose Awareness Week is the perfect moment to hit pause and rediscover the rose. It's not just about romance or tradition anymore; a rose is a living, breathing part of daily life. Think of it as a gentle teacher, offering lessons in beauty, resilience, and renewal.

Roses for Everyday Life (Yes, Really!)

Gone are the days when roses were just for anniversaries, weddings, or farewells. These classic blooms are now finding a fresh place in daily life, adding beauty, fragrance, and charm to everyday moments and spaces.

Just a handful of fresh roses can completely change the mood of a room. A simple vase brings a sense of calm to even the busiest spaces. Even one rose beside your laptop can soften the longest workday. And that scent? It's more than just pleasant; research shows that the aroma of roses can reduce stress and elevate your mood, offering a natural and proven way to feel better. What more could we want during our busy day to day activities?

Sustainable Roses: Where Beauty Meets Purpose

The roses we're celebrating this week are more than just beautiful; they represent a growing commitment to sustainability and mindful living, values at the core of our studio's work.

We prioritize locally grown blooms whenever possible, avoid floral foam in our designs, and use eco-friendly packaging. Every rose is chosen with care. Today, a rose isn't just a symbol of love; it's a reflection of conscious choices, environmental respect, and a more thoughtful way to embrace beauty.

Looking to bring that same spirit home? Try these easy tips:

· Use the flower food. The small packet that comes with a bouquet contains essential nutrients. It helps roses stay vibrant for much longer, don't skip it!

· Repurpose faded petals. Dry them for potpourri, add them to a relaxing bath, or infuse them into water for a gentle rosewater spray.

· Compost what remains. Once the roses have faded, compost stems and petals to return nutrients to the soil and support new growth.

Why Roses Remain Florists' Favourites

Roses often take centre stage in floral design for good reason. Here's why these blooms are so beloved:

· They speak every language. From bold red to soft peach, every colour conveys a unique message, perfect for expressing emotion without saying a word.

· Timeless beauty. Their elegant structure and layered petals offer classic charm that works in any arrangement.

· Endless appeal. Loved by nearly everyone, roses are a reliable favourite.

· Longer life. With proper care, including flower food, today's roses stay fresh far beyond expectations.

· Versatility. Sturdy stems and countless varieties make roses suitable for everything from minimal designs to dramatic centrepieces.

· A rich story. With thousands of years of cultural and historical significance, roses carry deep emotional resonance.

Not just flowers, roses are a true joy to design with and share.

Roses: A Past, a Future, and a Few Mysteries

Every rose has a story. One of the oldest blooms today, growing for over a thousand years along the walls of a cathedral in Hildesheim, Germany. It's a living symbol of resilience and change.

Today, there are more than 30,000 known rose varieties, with new ones being cultivated each year through a blend of creativity, patience, and deep horticultural knowledge. From timeless garden favourites to striking modern hybrids, each variety reveals the rose's unique ability to adapt and inspire. Rooted in history yet always evolving, the rose continues to enchant in ways both familiar and unexpected.

Make Roses Last (and Last!)

Extend the life of a rose bouquet with a few simple tricks:

· Give them space. Avoid crowding the vase; each stem needs room to breathe.

· Chill overnight. Place your roses in the fridge before bed to preserve freshness.

· Keep away from fruit. Apples and bananas release gases that can cause roses to fade more quickly.

Reimagining Roses at Home

There are many creative ways we enjoy roses beyond a standard bouquet:

· Float rose heads in a shallow bowl of water for a calming, elegant centrepiece.

· Place single stems in tiny jars around the home to add charm to bookshelves, bathroom counters, or bedside tables. We love to do this!

· Create scented sachets with dried petals to keep drawers or closets beautifully aromatic.

A Week to Bloom

Rose Awareness Week is more than just a spot on the calendar. It's a meaningful opportunity to reconnect with natural beauty and quiet strength.

We’re taking a moment this week to appreciate not only what roses are, but what they stand for: resilience, renewal, and infinite possibility.

Looking for a touch of rose magic? Explore our exclusive Florist Choice bouquets, featuring hand-selected roses that capture the beauty of the season.

You might also enjoy these archived blog posts:

· Celebrate Rose Awareness Week 2024, highlighting popular rose varieties and essential flower care tips.

· Rose Awareness Week, showcasing the charm and creative versatility of roses in the hands of florists.

Much love

Nic x